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Ah, the area rug pad.

Never seen, yet oh-so-essential.

Here, re-imagined.

You don’t need to be convinced of the necessity of a rug pad, so let’s skip to the engineered innovation of UNDER IT ALL pads and the expedient, scissor-less installations you’ll enjoy going forward.

Felted, only and always

Comfort is key. A felted rug pad gives you that luxurious “sink in” feeling with every step, or every sit, or every full-body sprawl, since that’s precisely how we hope your clients enjoy their area rugs, and therefore their area rug pads.


Minimal environmental impact looks like this: 100% post-recycled synthetic fiber, a conscious choice against rubber, cutting methods that reduce waste, a USA-based manufacturing partner who owns the corresponding recycling operation. “Eco” is always our priority.

Pretty grippy

Our high durometer 100% PVC backing has a high adhesion coefficient that keeps the pad, and therefore the rug, locked in place, yet it’s formulated to remain supple (read: comfortable). Oh, and that peace-of-mind grip is rendered in dots and tiny daisies. It’s the prettiest, grippiest pad you ever “won’t” see.

For any indoor floor

Choose one of two options. Intentionally simple for time-saving decision-making.

Thick or thin

LUX (½” felted)

Cushy and strong and stay-put. 

Favorited by trade professionals because it’s perfect for nearly every install. Maximum comfort and maximum hold.

LUX LITE (¼” felted)

Still cushy. Still strong. Still stay-put. Just thinner. 

Fantastic for rug-over-carpet installations, areas with low door height tolerance, high-traffic trip-hazard areas, and any place where ADA compliance is required.

The cut

Never mind whatever the industry calls “standard sizing.” Our pads are always custom-cut to the dimensions you specify. 

Rectangular? Give us length and width.

Round? Share diameter.

Asymmetrical, scalloped or funky? Show us your rug’s curves or lines — we thrive on custom challenges.

The perf

Perforation for a per(fect) fit

Perforation is like an insurance policy for your rug pad. Select this option, and we’ll perforate 1” on one length and 1” on one width. When your rug arrives “a little off” from label dimensions, simply tear the pad at the perforation to perfect the fit.

Shop now.

With a few keystrokes, what you need will be on its way in no time. 

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